100年第1學期-1100 個人行銷 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Role playing x 3 | 30 | 3 different role plays, details given in class, 10% each |
| Presentation x 2 | 40 | details given in class, 20% each |
| Midterm | 15 | |
| Final | 15 |
選課分析
本課程名額為 60人，已有15 人選讀，尚餘名額45人。
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授課教師
羅愛倫教育目標
The aim of the Personal Selling course is for students of the college of business to deepen their knowledge of marketing. Personal Selling differs from other areas of marketing and students will be given the opportunity to hone their skills with role playing and oral presentation, which will be an important part of the course. Students are strongly encouraged to participate and must complete all assignments when requested. This course is taught 100% in English.
課程資訊
基本資料
選修課，學分數：2-0
上課時間：五/3,4[M106]
修課班級：企管系3,4
修課年級：年級以上
選課備註：先修：行銷管理；全英文授課
教師與教學助理
授課教師：羅愛倫
大班TA或教學助理：尚無資料
Office HourFriday 12-13 M106 or by appointment
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
All materials to be posted online
開課紀錄
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