100年第1學期-1100 個人行銷 課程資訊
|Role playing x 3||30||3 different role plays, details given in class, 10% each|
|Presentation x 2||40||details given in class, 20% each|
The aim of the Personal Selling course is for students of the college of business to deepen their knowledge of marketing. Personal Selling differs from other areas of marketing and students will be given the opportunity to hone their skills with role playing and oral presentation, which will be an important part of the course. Students are strongly encouraged to participate and must complete all assignments when requested. This course is taught 100% in English.