100年第1學期-1100 個人行銷 課程資訊

課程分享

選課分析

本課程名額為 60人,已有15人選讀,尚餘名額45人。

評分方式

評分項目 配分比例 說明
Role playing x 3 30 3 different role plays, details given in class, 10% each
Presentation x 2 40 details given in class, 20% each
Midterm 15
Final 15

授課教師

羅愛倫

教育目標

The aim of the Personal Selling course is for students of the college of business to deepen their knowledge of marketing. Personal Selling differs from other areas of marketing and students will be given the opportunity to hone their skills with role playing and oral presentation, which will be an important part of the course. Students are strongly encouraged to participate and must complete all assignments when requested. This course is taught 100% in English.

課程資訊

參考書目

All materials to be posted online