100年第1學期-2128 餐旅行銷管理 課程資訊

課程分享

選課分析

本課程名額為 70人,已有53人選讀,尚餘名額17人。

評分方式

評分項目 配分比例 說明
Attendance 15
Class participation and discipline 5
Group term paper 20 Check point #1(2%), Check point #2(3%), Check point #3 (Paper-due)(10%), Presentation (selected ONLY)(5%)
Exam 1 15
Exam 2 (midterm exam) 15

授課教師

郭振峰

教育目標

To help students learn 1. Marketing process 2. Hospitality marketing opportunities and strategies 3. Marketing mix

課程概述

To give the overview and insights of marketing management for hospitality. To help students master the concepts and practices of contemporary hospitality marketing.

課程資訊

參考書目

Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism (5th edition).(華泰代理)

References:
Morrison, Hospitaltiy and Travel Marketing. (桂魯代理)
好行銷,吳國卿 譯,臉譜出版社。
行銷管理,林建煌,華泰出版。
行銷學,張逸民譯,華泰出版。