100年第2學期-5270 旅館管理研究 課程資訊

課程分享

選課分析

本課程名額為 15人,已有3人選讀,尚餘名額12人。

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 20 The learning process for this course will be primarily driven by class discussion
Individual presentation 30 Individual presentation is designed to give students an opportunity to be innovative
Group presentation 30 Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project.
Pop exams/Homework Assignment 20 Group Homework Assignments

授課教師

林万登

教育目標

By successfully completing this course, students will be able to: To enhance the knowledge of evaluation of information for strategic decision-making, optimalization of revenues and marketing strategy options. To manage different categories of accommodation facilities to analyze position of the enterprise on the tourism market. To create the offer for different segments of tourism participants, To apply Total Quality Management and Yield management.

課程概述

本課程目標在於使研究生學習於國際旅館管理最新研究的議題與發展趨勢,並透過不同論文研讀及個案討論,來了解旅館各部門之營運與問題,以使學生有能力獨立完成旅館相關研究主題之研究,並與職場接軌以利日後就業。

課程資訊

參考書目

All course material will be provided in the lessons and net links. There are no required materials to purchase before taking the class