101年第1學期-1254 數位經營 課程資訊
An understanding of business applications and basic information technology (IT).
Being aware of the vulnerability and versatility of information systems and the Internet.
Digital technology provides organizations with strategic advantage, improves customer service, enahnces communications and collaboration, and reengineers business processes. Building a business model based on digital technology is an irreversible trend; however it is a daunting task for many businesses. In this course, we will attempt to build a digital business infrastucture using Web-based enterprise systems such as ERP, CRM, SCM, and KMS. While recognizing the e-commerce as a critical part of an organization’s success, we emphasize the innovative uses of Information Technology, which is a major tool that can be used to outperform competitors.
IT is still evolving rapidly. We also focus on the impact of emerging technology such as WiMax, m-commerce, cloud computing, search advertising, and so on.
The pervasive use of IT could put businesses in a vulnerable position. Security and control issues will be discussed throughout the course.
Office Hour10:00AM-12:00AM, Tuesday. Assigned Office by appointment.
Lauden, Kenneth and Lauden, Jane, “Essential of management Information Systems,”
Pearson Education, Inc,10th edition, 2012. 華泰