101年第1學期-4619 行銷通路管理 課程資訊

課程分享

選課分析

本課程名額為 70人,已有6人選讀,尚餘名額64人。

評分方式

評分項目 配分比例 說明
September - November 40 Industry Visit Report
Individual Channel Topical Report 10 Each student is required to find and report on a real world example of marketing channel topic. Make a 5 minute PowerPoint (or visual aids) presentation and submit 1-2 page summary report.
Case Analysis 20 Case analysis procedure will be provided in the first class. Each student is required to submit a question for the class discussion.
Quizzes 20 Two quizzes.
In-class exercise and Participation 10 In-class exercise and Participation

授課教師

王純貞

教育目標

The course is to provide students with understanding of marketing channels management and to develop their skills in designing marketing channels strategy. Specific objectives include: 1. To demonstrate the critical role of marketing channels in the global markets. 2. To provide students with in-depth knowledge of marketing channel systems and channel management. 3. To help students develop skills in analyzing and designing marketing channels strategy and managing relationships among channel members. 4. To broaden students’ global perspective of marketing channels through case analysis. 5. To enhance oral and written communications skills in English as well as team skill.

課程概述

引領已修習行銷管理學的學生,深入了解,如何有效規劃、建構、發展及維持行銷通路份子以達成相關成員個別的及整體目標。有效行銷通路管理是全員品質管理,以確保經由時間、地點及佔有效用達成最終使用者的滿意。

課程資訊

參考書目

Marketing Channels: A Management View (7th edition) by Bert Rosenbloom