101年第2學期-1167 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有32人選讀,尚餘名額3人。

評分方式

評分項目 配分比例 說明
Midterm & Final Exams 40 Written exams including listening sections
Group Case Study 20 Oral Presentation (10%) & Written Report (10%)
Quizzez 20 Written Tests (including listening sections)
Homework 10 Vocabulary & Writing
Participation 10 In-class Q-&-As & Discussions

授課教師

陳中漢

教育目標

On completion of the course, the students should be able to 1. display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; 2. demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and 3. international management and business.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

1. Textbook: Head for Business: Upper-Intermediate Student’s Book, by Jon Naunton, 2002, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.