101年第2學期-5262 專題討論Ⅱ 課程資訊

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Teams 連結清單

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評分方式

評分項目 配分比例 說明
Class Participation and Attendance 60 The learning process for this course will be primarily driven by class discussion.
Individual presentation 30 The students have to follow the introduction of the case method for case study.
Pop exams/Homework Assignment / Readings 10 Homework /Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class.

選課分析

本課程名額為 15人,已有14 人選讀,尚餘名額1人。

授課教師

張亦騏

教育目標

•Apply theoretical knowledge and concepts of marketing to case studies / real situations and able to exercise problem solving skills dealing with marketing problems in different types of contexts. •Critically access, analyze and syntheses for decision making to solve the organization problems.

課程資訊

參考書目

This course requires no assigned textbook, but may have assigned readings depends on the course content each week.