101年第2學期-5262 專題討論Ⅱ 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	60	The learning process for this course will be primarily driven by class discussion.
Individual presentation	30	The students have to follow the introduction of the case method for case study.
Pop exams/Homework Assignment / Readings	10	Homework /Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class.

教育目標

•Apply theoretical knowledge and concepts of marketing to case studies / real situations and able to exercise problem solving skills dealing with marketing problems in different types of contexts. •Critically access, analyze and syntheses for decision making to solve the organization problems.

基本資料

必修課，學分數：1-1
上課時間：四/8[M207-3]
修課班級：餐旅碩2
選課備註： 不開放推廣部附讀

參考書目

This course requires no assigned textbook, but may have assigned readings depends on the course content each week.