102年第1學期-1457 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有30人選讀,尚餘名額5人。

評分方式

評分項目 配分比例 說明
Midterm & Final Exams 40 Written Exam(including listening sections )
Case Study 20 Oral Presentation (10%) & Written Report (10%)
Quizzez 20 Written Tests (including listening sections )
Homework 10 Vocabulary & Writing
Participation 10 Attendance, Q-&-As, & Discussions

授課教師

陳中漢

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.