102年第1學期-1463 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有30人選讀,尚餘名額5人。

評分方式

評分項目 配分比例 說明
Oral reports / homework 30
Midterm exam 20
Final exam 20
Quizzes 10
Participation / attendance 20

授課教師

羅愛倫

教育目標

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

Market Leader in termediate coursebook, D. Cotton, D. Falvey, S. Kent, ISBN 978-1-4082-3695-6