102年第1學期-1473 國際行銷 課程資訊
課程分享
選課分析
本課程名額為 70人，已有62人選讀，尚餘名額8人。
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Midterm exam | 30 | |
| Final exam | 40 | |
| Project Presentation | 40 |
授課教師
陳慧聰教育目標
1. To familiarize students with the theories and principles of global marketing management.
2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.
3. To improve students’ English communication ability.
課程概述
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
課程資訊
基本資料
必修課，學分數：3-0
上課時間：三/2,3,4[M218]
修課班級：國貿系4A
選課備註：
教師與教學助理
授課教師：陳慧聰
大班TA或教學助理：尚無資料
Office HourOffice Hour Classroom: M503
Tuesday 1:00PM-2:00PM
Wednesday 1:00PM-2:00PM
Thursday 1:00PM-2:00PM
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
To be determined.