102年第1學期-1473 國際行銷 課程資訊

課程分享

選課分析

本課程名額為 70人,已有62人選讀,尚餘名額8人。

評分方式

評分項目 配分比例 說明
Midterm exam 30
Final exam 40
Project Presentation 40

授課教師

陳慧聰

教育目標

1. To familiarize students with the theories and principles of global marketing management. 2. To enhance students’ capability and opportunity securing a quality job in marketing related fields. 3. To improve students’ English communication ability.

課程概述

a. Basic framework of international marketing. b. Cultural and other environmental forces in international marketing. c. Product-related considerations in international marketing. d. Promotion-related considerations in international marketing. e. Channel-related considerations in international marketing. f. Price-related considerations in international marketing. g. Internet and international marketing.

課程資訊

參考書目

To be determined.