102年第1學期-1491 廣告學 課程資訊

課程分享

選課分析

本課程名額為 80人,已有66人選讀,尚餘名額14人。

評分方式

評分項目 配分比例 說明
Midterm Exam 30
Final Exam 40
Attendance/ participation 30

授課教師

陳慧聰

教育目標

1. To familiarize students with the basic concepts and practices of advertising. 2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields. 3. To improve students’ appreciation for advertising and creative thinking. .

課程概述

Course materials are grouped into two distinctive modules: 1. The study of basic theories and principle of advertising. 2. The cultivation of creative thinking events.

課程資訊

參考書目

To be determined.