102年第1學期-1594 數位經營 課程資訊

評分方式

評分項目 配分比例 說明
Mid-term exam 50
Final exam 50

選課分析

本課程名額為 100人,已有59 人選讀,尚餘名額41人。


登入後可進行最愛課程追蹤 [按此登入]。

授課教師

沈均生

教育目標

An understanding of business applications and basic information technology (IT). Being aware of the vulnerability and versatility of information systems and the Internet.

課程概述

Digital technology provides organizations with strategic advantage, improves customer service, enahnces communications and collaboration, and reengineers business processes. Building a business model based on digital technology is an irreversible trend; however it is a daunting task for many businesses. In this course, we will attempt to build a digital business infrastucture using Web-based enterprise systems such as ERP, CRM, SCM, and KMS. While recognizing the e-commerce as a critical part of an organization’s success, we emphasize the innovative uses of Information Technology, which is a major tool that can be used to outperform competitors. IT is still evolving rapidly. We also focus on the impact of emerging technology such as WiMax, m-commerce, cloud computing, search advertising, and so on. The pervasive use of IT could put businesses in a vulnerable position. Security and control issues will be discussed throughout the course.

課程資訊

參考書目

Lauden, Kenneth and Lauden, Jane, “Essential of management Information Systems,”
Pearson Education, Inc,10th edition, 2012. 華泰

開課紀錄

您可查詢過去本課程開課紀錄。 數位經營歷史開課紀錄查詢