102年第1學期-2565 餐旅連鎖經營 課程資訊

課程分享

選課分析

本課程名額為 70人,已有20人選讀,尚餘名額50人。

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 20 in the form of class discussion is an integral part of the course and attendance is strongly recommended
Group Presentation and Report 60 Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project
Pop exams/Homework Assignment 10 Group Homework Assignmentswill be given throughout the semester
Exhibition 2013 PPTs 10 Attending the Chain and franchise exhibition 2013 Taipei

授課教師

張亦騏

教育目標

1. Analyzed the history of franchising from 1900’s to the present day 2. Define in writing franchising 3. Explain the different type of franchise agreements 4. Identify and distinguish the two types of franchises 5. Analyze and explain why franchisees fail 6. Explain the criteria for selecting a franchise 7. Understand the personal consideration in developing a franchise 8. Indentify the legal aspects of developing a franchise 9. Explain the advantages of hands-on vs absentee ownership 10. Develop and enforce the system standards 11. Explain the steps used to develop and implement and management system 12. Explain how automation impacts the franchise operation 13. Develop and implement a franchise marketing plan 14. Understand the considerations in raising money for a new franchise project 15. Explain the components of finding a location and the considerations in this process

課程資訊

參考書目

1. 餐飲連鎖經營 ( 1999) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
2. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
3. 餐飲加盟連鎖最佳實務 ( 2006) 金海 , 商周出版