102年第2學期-1483 國際行銷 課程資訊
1. Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2. To develop skill in using a variety of analytical frameworks for making decision in international marketing
3. Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4. Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.