102年第2學期-5890 國際行銷管理 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term test	20
Final Exam	30
Group Project	35
Marketing Research	15

教育目標

1. Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice. 2. To develop skill in using a variety of analytical frameworks for making decision in international marketing 3. Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing. 4. Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.

課程概述

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。

基本資料

必選課，學分數：0-3
上課時間：四/6,7,8[M612]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課

參考書目

To be Distributed