103年第2學期-2559 餐旅消費行為 課程資訊

課程分享

選課分析

本課程名額為 85人,已有68人選讀,尚餘名額17人。
本課程可網路登記,目前已登記人數為 1 人,選上機率為99.9%

評分方式

評分項目 配分比例 說明
In-Class participation 15 出席率與課堂作業
Midterm Exam 30 課程1~9章
Final Exam 35 課程10~15.17章
Group presentation and term project 20 分組專題報告

授課教師

林万登

教育目標

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程概述

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程資訊

參考書目

Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L.,McGraw-Hill College(桂魯有限公司)
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc.,2005, J. Paul Peter and Jerry C. Olson, [李瑾玲譯,消費者行為,第七版,滄海書局]