103年第2學期-5888 國際行銷管理 課程資訊

課程分享

選課分析

本課程名額為 10人,已有11人選讀,尚餘名額-1人。
本課程可網路登記,目前已登記人數為 6 人,選上機率為-16%

評分方式

評分項目 配分比例 說明
Mid-term test 20 closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10
Final Exam 30 Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later.
Business Plan 35 For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan.
Business Research 15

授課教師

尹?雅

教育目標

1. To become familiar with the range of concepts in the arena of international business 2. To develop skill in using a variety of analytical frameworks for making decision in international business 3. To develop skill in organizing for effectively entering and operating in international markets. 4. Development of critical thinking and problem solving competencies in international business.

課程概述

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入,海外市場的當地行銷管理,與全球行銷管理等三項任務。

課程資訊

參考書目

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261