103年第2學期-5888 國際行銷管理 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Mid-term test | 20 | closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10 |
| Final Exam | 30 | Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later. |
| Business Plan | 35 | For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan. |
| Business Research | 15 |
選課分析
本課程名額為 10人，已有11 人選讀，尚餘名額-1人。
本課程可網路登記，目前已登記人數為 6 人，選上機率為-16%
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
尹？雅教育目標
1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving competencies in international business.
課程概述
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
課程資訊
基本資料
必選課，學分數：0-3
上課時間：五/2,3,4[M611]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。
教師與教學助理
授課教師：尹？雅
大班TA或教學助理：尚無資料
Office HourM604
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
開課紀錄
您可查詢過去本課程開課紀錄。 國際行銷管理歷史開課紀錄查詢