104年第1學期-1461 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有30人選讀,尚餘名額5人。

評分方式

評分項目 配分比例 說明
Mid-term exam 25
Final exam 25
Daily work 50

授課教師

Donald Gotcher

教育目標

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

None--Teacher materials provided