104年第1學期-1462 商用英文（二） 課程資訊
The aim of the Business English class is for students to further enhance their English language skills
within a business context. The class will focus on the four skills: reading, writing, listening and speaking.
Students must become more familiar with key business concepts and understand how business works in
different cultures. This will be achieved through a variety of classroom activities, as well as home
assignments, quizzes, team work and oral presentations. Students are encouraged to participate.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.