104年第1學期-6815 餐旅服務品質管理研究 課程資訊

課程分享

選課分析

本課程名額為 15人,已有5人選讀,尚餘名額10人。

評分方式

評分項目 配分比例 說明
Attendance 10
Midterm 30
Reports 20
Final exam 40

授課教師

汪淑台

教育目標

This course will equipped students with the knowledge and the tools for managing service quality in service industry. The core competency will be built through interpretation of the cases in relation to the quality management theory. The aims of this course are: 1. Familiarize students with the theory of quality management 2. Provide the tools and the methods in the practical work. 3. Be able to establish the standard for service quality and evaluate the outcome.

課程資訊

參考書目

1.Handout
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006