104年第2學期-6816 餐旅策略管理研究 課程資訊

課程分享

選課分析

本課程名額為 15人,已有6人選讀,尚餘名額9人。

評分方式

評分項目 配分比例 說明
Participation and discussion 20
Case study and presentation 40
Examination 40

授課教師

朱惠玲

教育目標

This is a three-credit graduate level seminar course focuses on the development and evaluation of management strategies with special emphasis on hotel, restaurant, and service fields.

課程概述

The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purposes of this investigation are firstly to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies. Over the years, the field of strategic management has had a major influence on corporate behavior. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in service industry such as Hospitality Business Management in particular. As a result, the aim of this course is to provide students with means needed to analyze situations and ways offered to think strategically. In addition, Case Studies teaching method will be employed through the class to discuss and explore of how strategy applied in Hospitality Business Management. The expected learning outcome for students are as following: 1. To understand the way in which organizational strategies are developed and implemented. 2. To understand why strategies, succeed or fail and to prescribe better ways of formulating and implementing new strategies in Hospitality business.

課程資訊

參考書目

Olsen, M. D., West, J. J., Tse, E. C. Y. (2008). Strategic Management in the Hospitality Industry, 3rd. ed. Upper Saddle River, NJ: Prentice Hall.
Thompson, Peteraf, Gamble, and Strickland (2012). Crafting and Executing Strategy: Concepts and Cases. McGraw-Hill.