104年第2學期-6856 餐旅品質管理個案 課程資訊

評分方式

評分項目	配分比例	說明
Attendance	10
Midterm	30
Reports	60

教育目標

This course will equipped students with the knowledge and the tools for managing service quality in service industry. The core competency will be built through interpretation of the cases in relation to the quality management theory. The aims of this course are: 1. Familiarize students with the theory of quality management 2. Provide the tools and the methods in the practical work. 3. Intepretate and learn from the cases.

課程概述

藉由個案認識餐旅服務品質之內涵及特性.瞭解服務品質管理模式並探討服務品質管理模式於餐旅業之應用

基本資料

選修課，學分數：0-3
上課時間：六/2,3,4[M214]
修課班級：餐旅專班1,2
修課年級：年級以上
選課備註：不開放推廣部修課

參考書目

1.Handout
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006