104年第2學期-6856 餐旅品質管理個案 課程資訊

課程分享

選課分析

本課程名額為 20人,已有13人選讀,尚餘名額7人。

評分方式

評分項目 配分比例 說明
Attendance 10
Midterm 30
Reports 60

授課教師

汪淑台

教育目標

This course will equipped students with the knowledge and the tools for managing service quality in service industry. The core competency will be built through interpretation of the cases in relation to the quality management theory. The aims of this course are: 1. Familiarize students with the theory of quality management 2. Provide the tools and the methods in the practical work. 3. Intepretate and learn from the cases.

課程概述

藉由個案認識餐旅服務品質之內涵及特性.瞭解服務品質管理模式並探討服務品質管理模式於餐旅業之應用

課程資訊

參考書目

1.Handout
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006