105年第1學期-0170 初階行銷學英語 課程資訊
|Attendance and Participation||20|
|Quizzes and Homework||20|
授課教師Jiedson R. Domigpe
On completion of the course, students should be able to
1) carry out marketing audits using SWOT, PESTEL, and five forces analyses.
2) prepare marketing campaign
3) acquire analytical skills to define marketing problems, identify opportunities, and interpret
their implications for decision-making in a global marketplace.
4) develop practical English communication skills by using persuasive arguments in support of
well-grounded marketing actions.
Introduction to Marketing is an elective course offered in the Foreign Languages and Literature
Department. This is the first part of a two-series class covering the basics in the field of
Marketing. Students will understand how marketing strategies are developed and tested prior to
their adoption. An emphasis is placed on consumer product design and redesign. Students study
how foreign markets for products are developed along with navigating foreign and domestic