105年第1學期-0170 初階行銷學英語 課程資訊

課程分享

選課分析

本課程名額為 35人,已有50人選讀,尚餘名額-15人。

評分方式

評分項目 配分比例 說明
Attendance and Participation 20
Quizzes and Homework 20
Midterm Exam: 20
Final Project 30
Presentation 10

授課教師

Jiedson R. Domigpe

教育目標

On completion of the course, students should be able to 1) carry out marketing audits using SWOT, PESTEL, and five forces analyses. 2) prepare marketing campaign 3) acquire analytical skills to define marketing problems, identify opportunities, and interpret their implications for decision-making in a global marketplace. 4) develop practical English communication skills by using persuasive arguments in support of well-grounded marketing actions.

課程概述

Introduction to Marketing is an elective course offered in the Foreign Languages and Literature Department. This is the first part of a two-series class covering the basics in the field of Marketing. Students will understand how marketing strategies are developed and tested prior to their adoption. An emphasis is placed on consumer product design and redesign. Students study how foreign markets for products are developed along with navigating foreign and domestic regulations.

課程資訊

參考書目

Cambridge English for Marketing
by: Nick Robinson