106年第1學期-2560 餐旅連鎖經營 課程資訊

課程分享

選課分析

本課程名額為 40人,已有20人選讀,尚餘名額20人。

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 20 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended.
Mid Term 20 Multiple Choice
Group Presentation and Report I 10 Story of new establish company and logo design
Group Presentation and Report II 40 Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project.
Pop exams/Homework Assignment 10 Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class.

授課教師

張亦騏

教育目標

1.Define in writing franchising 2.To understand the criteria for selecting a franchise 3.To explain the steps used to develop and implement and management system 4.To analysis franchise opportunity

課程資訊

參考書目

1.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2.餐旅管理個案實務與理論 (2013) 孫路弘
3.餐飲連鎖經營 ( 2007) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
4.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司