106年第1學期-6812 研究方法 課程資訊

課程分享

選課分析

本課程名額為 16人,已有9人選讀,尚餘名額7人。

評分方式

評分項目 配分比例 說明
Class participation and Attendance 30 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended.
Mid Term 30 The examination questions would by be set in forms of True/False statements, multiple choice questions or short-answered questions.
Proposal 30 The final proposal is a comprehensive research proposal that integrates all of the fundamental components of this course.
Quiz 10 The class participants should make strong critique on presenters’ work in order to ensure the problem identification and formulation of research questions and hypotheses are sound.

授課教師

張亦騏

教育目標

• Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualitative social research • Select appropriate quantitative and/or qualitative research methods to study a given vulnerable population or policy problem. • Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles. • Identify and discuss ethical issues related to research design and the reporting and use of research results. • Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity. • To increase students’ awareness of how methodological issues being debated, • To develop a written research proposal and oral presentation.

課程概述

Giving the overview of Research Methods and insights into Research Methods components. Main topics include: 1.Clarifying the research question. 2.Research design strategy. 3.Data collection & preparation. 4.Data Analysis & interpretation. 5.Research reporting. 6.Management decision.

課程資訊

參考書目

• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司