106年第2學期-0175 微型創業英文入門（二） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm Examination	30
Final Examination	30
Class Assignments	20
Attendance and Participation	20

教育目標

Upon completion of the course, students should be able to: 1. Describe how entrepreneurial thinking moves a small business from concept to realization; 2. Transform their conceptual business plans into reality by following developmental steps; and 3. Think in a multidimensional way about all aspects of starting and running a small business.

課程概述

Introduction to Small Business in an English Speaking Culture (II) is the second half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passions. This course is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society, but require some guidance in how to get started towards their goals. Selected topics in this course include: building customer relationships; product development and supply chain management; pricing and credit decisions; promotional planning; global opportunities; and managing human resources, operations, business assets, and risk. This course will be taught entirely in English.

基本資料

選修課，學分數：0-2
上課時間：四/8,9[H122]
修課班級：外文系2
修課年級：年級以上
選課備註：學生自行上網選課。

參考書目

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longenecker, Petty, Palich, and Hoy. Cengage Learning (2017).