106年第2學期-1923 消費經濟學專題 課程資訊

課程分享

選課分析

本課程名額為 75人,已有6人選讀,尚餘名額69人。

評分方式

評分項目 配分比例 說明
Class Participation and Assignments 25
Midterm Exam 25
Poster Presentation 25
Final Evaluation 25

授課教師

謝銘逢

教育目標

The instructor will utilize lecture and reading assignments to help students develop an understanding of consumer economics and the trends and issues in consumer economy. In addition, students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities.

課程概述

This course is intended to provide the basis for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the marketplace and the economy. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and selective issues concerning consumers and the economy, such as aging, equality, innovation, open source and uniqueness.

課程資訊

參考書目

1. Consumer Economics: Issues and Behaviors, 3rd Edition, Elizabeth B. Goldsmith
2. Price Theory: An Intermediate Text, David D. Friedman