107年第1學期-3094 Electronic Commerce 課程資訊

評分方式

評分項目 配分比例 說明
In-class Discussion & Homework 30
Mid-term Exam 30
Final Report 40

選課分析

本課程名額為 70人,已有54 人選讀,尚餘名額16人。


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授課教師

張譽騰 Lina Salim

教育目標

Internet technology provides a lot of opportunities for business. E-commerce is one of them. This course focuses on E-commerce foundations and emphasizes three driving forces behind the expanding field of e-commerce, including technology, business, and social issues. Students are expected to: 1. Understand e-commerce models, frameworks, and technological foundations. 2. Learn basic concepts such as strategic formulation for e-commerce enterprises. 3. Learn management issues regarding launching e-commerce business. 4. Develop their own e-commerce activities.

課程資訊

參考書目

E-commerce 2018 (14th Edition) by Kenneth C. Laudon and Carol Guercio Traver. Publisher: Pearson.

開課紀錄

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