本課程已於 2018-06-22停開

107年第1學期-3106 Consumer Behavior 課程資訊

評分方式

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選課分析

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授課教師

羅愛倫

教育目標

We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to answer the following questions: Why do we buy? What influences our decision to buy? What are the different stages in the buying decision process? Figuring out the answers will be achieved through a variety of lectures and activities, home assignments, team work and oral presentations. Students are strongly encouraged to participate to liven up the class.

課程資訊

參考書目

Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only

開課紀錄

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