107年第2學期-1473 服務創新與設計思維 課程資訊

課程分享

選課分析

本課程名額為 60人,已有60人選讀,尚餘名額0人。

評分方式

評分項目 配分比例 說明
Class participation 30
Mid-term report and group presentation 35
Final project presentation 35

授課教師

唐運佳

教育目標

This is an advanced course in service science and marketing. The objective is to help students become familiar with service innovation and design thinking through discussion, co-creation, and videos. The key concepts include theories of service design, service marketing and technology management in service industry.

課程資訊

參考書目

1. Stickdorn and Schneider (2012). This is Service Design Thinking: Basics, Tools, Cases. ISBN: 978-1-118-15630-8.
2. Stickdorn et al. (2018). This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World, ISBN: 978-1491927182.
3. Tim Brown (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, ISBN:978-957-08-3655-4.