107年第2學期-1479 國際商貿實踐 課程資訊

課程分享

選課分析

本課程名額為 40人,已有38人選讀,尚餘名額2人。

評分方式

評分項目 配分比例 說明
Coursework:In-class exercises and participation 24
Group Project:Oral Presentation (Week 7-7/11 and Week 8-14/11) 16
Group Project:Written Report 30
Take-home Examination 30

授課教師

尹?雅

教育目標

(i) This course consolidates and integrates the learning of students in the International Business to enable a holistic view of the management perspectives of international businesses by using case studies. (ii) This course aims to provide the experiential practical knowledge of a consultant to a number of companies facing international business problems and to present solutions to the companies. T (iii) This course enables the student to work in a number of multi-functional/cultural teams to solve business problems.

課程資訊

參考書目

Blackwell, R.D., Miniard, P.W., & Engel, J.F.(2006). Consumer Behavior. Thomson Learning: South-Western.