107年第2學期-1484 科技行銷 課程資訊

課程分享

選課分析

本課程名額為 60人,已有23人選讀,尚餘名額37人。

評分方式

評分項目 配分比例 說明
Class participation 40
Book Presentation 40
Final presentation 20

授課教師

唐運佳

教育目標

This is an advanced course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.

課程資訊

參考書目

Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds. 華泰代理,(02)2377-3877