107年第2學期-3092 Electronic Commerce 課程資訊

評分方式

評分項目	配分比例	說明
Attendence	20
Group report / Class participation	40
Mid-term report	20
Final-term report	20

教育目標

1.Describe and discuss the content and framework of electronic commerce (EC). 2.Introduce the major types of EC transactions and some EC business models. 3.Analyze the major EC activities and processes and the mechanisms that support them. 4.Classify the primary e-retailing business models, e.g. B2B, B2C, B2B2C.

基本資料

必修課，學分數：0-3
上課時間：二/6,7,8[SS203]
修課班級：國經學程2
修課年級：年級以上
選課備註：

參考書目

1. Turban, Efraim et al. (2018), Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer.
2. Turban, Efraim et al. (2012), Introduction to Electronic Commerce (3rd Edition). Pearson Education.
3. Other additional materials of cases and theoretical development will be provided in class or online platform.