108年第1學期-1311 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有32人選讀,尚餘名額3人。

評分方式

評分項目 配分比例 說明
Midterm 20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
Final 20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
In Class 60 Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10%

授課教師

楊琇茹

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

Textbook: ProFile 3: Upper-Intermediate Student’s Book,
by Jon Naunton, 2005, Oxford University Press.