108年第1學期-1311 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm	20	Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
Final	20	Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
In Class	60	Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10%

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：三/5,6[M219]
修課班級：國貿系3A
修課年級：年級以上
選課備註：另行分班

參考書目

Textbook: ProFile 3: Upper-Intermediate Student’s Book,
by Jon Naunton, 2005, Oxford University Press.