108年第1學期-1740 綜合專題研究—資訊科技與消費經濟 課程資訊

課程分享

選課分析

本課程名額為 29人,已有25人選讀,尚餘名額4人。

評分方式

評分項目 配分比例 說明
Class Participation and Discussion 30
Presentation and Poster 40
Final Project 30

授課教師

謝銘逢

教育目標

This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and the economics of information technology. The instructor will utilize lecture and reading assignments to help students develop an understanding of information technology and consumer economics and the trends and issues in consumer economy. Students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities. Throughout the course, students will be trained to apply a formal research method, such as surveys, data analysis, and quantitative approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question.

課程資訊

參考書目

Consumer Economics: Issues and Behaviors (by Elizabeth B. Goldsmith)
Economics of Information Technology (by Hal R. Varian)