108年第1學期-1740 綜合專題研究—資訊科技與消費經濟 課程資訊
|Class Participation and Discussion||30|
|Presentation and Poster||40|
This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and the economics of information technology.
The instructor will utilize lecture and reading assignments to help students develop an understanding of information technology and consumer economics and the trends and issues in consumer economy. Students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities. Throughout the course, students will be trained to apply a formal research method, such as surveys, data analysis, and quantitative approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question.
Office HourTBA @ SS432
Consumer Economics: Issues and Behaviors (by Elizabeth B. Goldsmith)
Economics of Information Technology (by Hal R. Varian)