108年第1學期-2299 餐旅連鎖經營 課程資訊

課程分享

選課分析

本課程名額為 30人,已有1人選讀,尚餘名額29人。

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 5 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Mid Term 5 Multiple Choice
Group Presentation and Report I 5 Story of new establish company and logo design
Group Presentation and Report II 5 Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Franchise Brochure, Flier and PPT must upload onto the New E-Learn website by 17-Dec-2018 at 22:00. • A paper Franchise Brochure, Flier and PPT must hand in the class on 18-Dec-2018
Pop exams/Homework Assignment 5 Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. The final project will consist of designing a start-up business, including brand name, logo, marketing plan, associated products, and franchise structure. The on-site investment shows (competitions) will be open up to all THU students as potential investors.

授課教師

張亦騏

教育目標

1.To understand the concept of the franchise, the franchisee-franchisor relationship 2.To understand the criteria for selecting a franchise 3.To analysis franchise opportunity

課程資訊

參考書目

1.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2.餐旅管理個案實務與理論 (2013) 孫路弘
3.餐飲連鎖經營 ( 2007) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
4.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司