108年第1學期-5872 服務管理 課程資訊

課程分享

選課分析

本課程名額為 30人,已有6人選讀,尚餘名額24人。

評分方式

評分項目 配分比例 說明
實作專案報告 40
期中報告 20
平時作業 30
出席 10

教育目標

To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are: 1. The role of service in an economy 2. The nature of service 3. Service strategy 4. New service development 5. The service encounter 6. Service Quality 7. E-service 8. Service facility location 9. The supporting facility 10. Managing supply and demand 11. Managing waiting lines 12. Managing service supply relationships 13. Management facilitating goods 14. Managing projects 15. Productivity and quality 16. Growth and globalization service

課程資訊

參考書目

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。