108年第1學期-5872 服務管理 課程資訊

評分方式

評分項目	配分比例	說明
實作專案報告	40
期中報告	20
平時作業	30
出席	10

教育目標

To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are: 1. The role of service in an economy 2. The nature of service 3. Service strategy 4. New service development 5. The service encounter 6. Service Quality 7. E-service 8. Service facility location 9. The supporting facility 10. Managing supply and demand 11. Managing waiting lines 12. Managing service supply relationships 13. Management facilitating goods 14. Managing projects 15. Productivity and quality 16. Growth and globalization service

基本資料

選修課，學分數：3-0
上課時間：三/5,6,7[M467]
修課班級：企管碩1,2
修課年級：年級以上
選課備註：

參考書目

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。