108年第2學期-2823 Research Methods for Business 課程資訊

評分方式

評分項目	配分比例	說明
Midterm Test (Proposal Defense)	20	Group Evaluation
Progress Reporting	15	Group Evaluation: 3 reporting x 5% = 15%
Class Participation	5	Individual evaluation
Final Presentation (VIVA Voce)	20	Individual evaluation

教育目標

1) To develop the knowledge of academic research design at undergraduate level and provide guidance on identifying problem statement, constructing research objectives, research questions and hypothesis development, reviewing past literature and determent the research contribution. 2) To understand the conduct of qualitative, quantitative and mixed method data approaches in business and management contexts. 3) To enable students to adopt and utilize the most appropriate research design and method for their projects and to write a complete research study.

基本資料

選修課，學分數：0-3
上課時間：四/2,3,4[M115]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：

參考書目

Hair, Jr J.F., Celsi, M., Money, A.H., Samouel, P., & Page, M. (2016). Essentials of Business Research Methods (3rd ed.). London: Routledge.