108年第2學期-3031 人文:社群媒體與創意寫作 課程資訊

評分方式

評分項目 配分比例 說明
attendance 10
participation 10
short writings 30
presentation 30
final 20

選課分析

本課程名額為 60人,已有12 人選讀,尚餘名額48人。


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授課教師

李怡萱

教育目標

This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand. Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding. This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.

課程資訊

參考書目

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073

HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.

AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).

ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.

DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.

PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.


Supplemented Articles will be distributed

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