108年第2學期-5928 策略規劃–從經營策劃到行銷策劃 課程資訊

課程分享

選課分析

本課程名額為 10人,已有20人選讀,尚餘名額-10人。

評分方式

評分項目 配分比例 說明
Personal Assignment 15 Exercise
Case Analysis and Discussion 40 Emphasis on Analytical ability
Team Project 40 Emphasis on Coordination and Team Spirits
Presentation Skill 5

授課教師

連風彥

教育目標

To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive

課程資訊

參考書目

1.. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson