108年第2學期-6814 餐旅策略管理研究 課程資訊
The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purposes of this investigation are firstly to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies.
Over the years, the field of strategic management has had a major influence on corporate behavior. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in service industry such as Hospitality Business Management in particular.
As a result, the aim of this course is to provide students with means needed to analyze situations and ways offered to think strategically. In addition, Case Studies teaching method will be employed through the class to discuss and explore of how strategy applied in Hospitality Business Management.
The expected learning outcome for students are as following:
1. To understand the way in which organizational strategies are developed and implemented.
2. To understand why strategies, succeed or fail and to prescribe better ways of formulating and implementing new strategies in Hospitality business.
Office Hourmeet me during the office hours (Monday & Thrusday from 13:00~14:00) at M205-4 (Prof. Kay Chu office) or by appointment
1.Strategic Management by Frank T.Rothaermel (華泰文化) 2015
2. 黃純德編譯(2008) 。 餐旅管理策略。 台北：桂魯有限公司出版。