109年第2學期-5929 策略規劃–從經營策劃到行銷策劃 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Personal Assignment | 20 | Exercise |
| Case Analysis and Discussion (Team Work) | 40 | Emphasis on Analytical ability |
| Team Project | 30 | Emphasis on Coordination and Team Spirits |
| Presentation Skill and Class Participation | 10 |
選課分析
本課程名額為 10人，已有8 人選讀，尚餘名額2人。
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教育目標
To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive.
Contents of this course are 2-fold: 1）review related theories, concepts, and models. 2） Put students knowledge into practices including case analysis, and team project.
1. To integrate concepts, theories, and models of business strategy management, brand management and marketing management that students learned before and help them convert their knowledge into the capability of strategic thinking and planning
2. To immerse graduate students and senior students in a real-life business environment to analyze and make strategic proposal
3. To help students realize and identify the strength and weakness of their own capabilities and resources to become a candidate for management trainee (or entry-level executive) and to have the opportunity to make improvements or to explore their potentials before their graduation
課程概述
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
課程資訊
基本資料
選修課，學分數：0-3
上課時間：二/7,8,9[M611]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。限本系10人選課，外系同學請至系辦公室人工加選。大四同學欲修習須經授課老師同意。
教師與教學助理
授課教師：連風彥
大班TA或教學助理：尚無資料
Office HourEvery Wednesday 14:30 to 15:30 at the office of Department of International Business
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
1. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson
開課紀錄
您可查詢過去本課程開課紀錄。 策略規劃–從經營策劃到行銷策劃歷史開課紀錄查詢