109年第2學期-8319 健康與運動休閒產業行銷學 課程資訊
課程分享
選課分析
本課程名額為 70人，已有16人選讀，尚餘名額54人。
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Individual report | 20 | |
| Group project | 30 | |
| Attendance & Class case exercise | 50 | (Practical activity, discussion and assignment) |
教育目標
1. Understand the fundamentals of marketing management.
2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry.
3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry.
4. Understand the trends and future development of marketing management in health, sports, and leisure industry.
課程資訊
基本資料
必修課，學分數：0-2
上課時間：一/10,11[LAN010]
修課班級：運健學程4
選課備註：英語授課
教師與教學助理
授課教師：郭哲君
大班TA或教學助理：尚無資料
Office HourBy Appointment
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.