109年第2學期-8319 健康與運動休閒產業行銷學 課程資訊

課程分享

選課分析

本課程名額為 70人,已有16人選讀,尚餘名額54人。

評分方式

評分項目 配分比例 說明
Individual report 20
Group project 30
Attendance & Class case exercise 50 (Practical activity, discussion and assignment)

授課教師

郭哲君

教育目標

1. Understand the fundamentals of marketing management. 2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry. 3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry. 4. Understand the trends and future development of marketing management in health, sports, and leisure industry.

課程資訊

參考書目

Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.