98年第2學期-1146 商用英文(一) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有32人選讀,尚餘名額3人。

評分方式

評分項目 配分比例 說明
Mid-term examination 25
Final examination 25
Daily work 50 participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality

授課教師

Donald Gotcher

教育目標

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

(1) Chinese on a Grand Tour, The New York Times, Wayne Arnold, October 21, 2005
(2) Dell Recalls Tech Support from India After Complaints, E-Commerce Times, Keith Rogan, November 25, 2003
(3) Radio Hotline in Shanghai Listens to Angry Consumers, Taipei Times, August 27, 2001
(4) Kraft Sues Pizza Rival Over Loss of Trade Secrets, The New York Times, Greg Winter, February 20, 2001
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74