98年第2學期-1147 商用英文（一） 課程資訊
Business writing is different from academic writing in some perspectives as in patterns, styles, and wordings. This course intends to provide you a better comprehension of how to communicate with your prospective business associates via words. Words are powerful tools only if you grasp the technique and learn to manipulate them.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.