98年第2學期-1152 商用英文（一） 課程資訊
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1) The ultimate goal is for students to attain a thorough profundity of International Business spanning the English vernacular felicitous for their level of understanding.
2) The techniques/strategy for sufficing this aim is to didact the keywords and methodology gleaned from the scope of International Business. Encapsulated within this framework students will exercise the minutia of English to include proper syntax and annunciation.
3) Additional goals are to compel, inspire, and spawn the interest of students to reach a comfortable level of comprehension of International Business as it is conveyed in the context of English. Thereby, empowering the students to be engrossed with an acute aptitude of International Business via English prose.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
Survival English (International Communication for Professional People by Peter Viney; Orange book) and Head for Business Intermediate Students Book by Jon Naunton; Oxford Publishing and is Red Book)