98年第2學期-1158 行銷學 課程資訊

課程分享

選課分析

本課程名額為 80人,已有76人選讀,尚餘名額4人。

評分方式

評分項目 配分比例 說明
Midterm Exam 30
Final Exam 40
Attendance/participation 30

授課教師

陳慧聰

教育目標

1. To familiarize students with the basic concepts and practices of marketing management. 2. To enhance students’ capability and opportunity securing a quality job in marketing related fields. 3. To improve students’ English communication ability.

課程資訊

參考書目

Kurtz/Boone,Principles of Contemporary Marketing,14th edition,McGraw-Hill(鼎隆圖書)