98年第2學期-1172 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有35人選讀,尚餘名額0人。

評分方式

評分項目 配分比例 說明
Midterm - Individual Presentation 33
Final Advertising Project 33
Class Participation 34

授課教師

Steve A. Varela

教育目標

This course is based on the Activity Based Learning model; the student will develop and practice the following skills that can be used to communicate successfully in the global marketplace: -Presentation Purpose -Introductions -Linking the Parts -Appropriate Language -Visual Aids/Body Language -Conclusions and Q & A

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

Oxford University Press (Caves Books)
Jeremy Comfort, 8th Ed 2004.