98年第2學期-1200 英文時事分析 課程資訊
|Daily Work||70||Quizzes, papers, discussion analysis, group|
|Mid-Term Exam||15||Case Analysis/Objective and Essay|
|Final Exam||15||Case Analysis/Objective and Essay|
The course defines the objectives and strategies of international business. The course emphasizes management analysis of international business strategy formulation.
Topics covered include gains from trade, costs of trade, competitive strategy and the
organization of international business. The course considers alternative modes of market entry, including import and export through intermediaries, relationship learning with suppliers and distributors, strategic alliances, joint ventures, and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy.
The course is built around questions faced by companies wishing to do business in a global marketplace. The sessions will focus on these questions and will involve lectures about the important issues and case discussions.
Office HourMon./5, Tue./2 @M606 請事先與老師預約晤談時間
Cases in International Management, Christopher Sawyer-Laucanno, Prentice Hall (2001)
Case Studies in International Business, Christine Uber Grosse and Robert E. Grosse (2005)