98年第2學期-4670 國際行銷管理 課程資訊

課程分享

選課分析

本課程名額為 70人,已有4人選讀,尚餘名額66人。

評分方式

評分項目 配分比例 說明
Term paper 50
Participation 50

授課教師

陳慧聰

教育目標

To enhance language competence, in-depth understanding of basic concept of Global Management, develop students’ research capabilities for advanced marketing studies and strengthen critical thinking skills in modern business environment.

課程概述

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入,海外市場的當地行銷管理,與全球行銷管理等三項任務。

課程資訊

參考書目

Selected current research papers/ articles from Journals/periodicals will be used in teaching, presentations and class discussions
Cases published by Harvard Business School
Selected articles from:
Journal of Marketing
Journal of Marketing Research
International Journal of marketing Research
Journal of International Marketing
Journal of international Business Studies
Journal of Marketing Theories and Practice
Additional reading materials will be added as warranted